The 2023 Hunan Cultural Tourism Industry Expo kicked off at the Chenzhou International Convention and Exhibition Center on September 15. The following are the highlights of Chenzhou Pavilion.
A ground crack inlaid with a display screen presenting the ancient road under the gate looks as if it was inviting people to enjoy the landscape of Chenzhou. A streamlined “landscape painting scroll” hangs above the exhibition area, with the mascots (Mountain Man and Water Fairy) of the 2nd Tourism Development Conference and the intangible cultural heritage Hunan opera welcoming guests. On the naked eye 3D screen at the corner, the Dongjiang rainbow trout seems to be about to leap out, very eye-catching.
Inside the pavilion, the “Global Chenzhou” art installation slowly rotates. The AI digital human and mascot “Water Fairy” answer questions and doubts for tourists through interactive screens. The ancient cities and towns in Chenzhou are presented in the metaverse, allowing visitors to immerse themselves in the beautiful scenery.
The design of Chenzhou Pavilion closely follows the themes of the second Hunan Tourism Development Conference and the expo. It combines advanced technologies such as AI digital human, human-screen interaction and metaverse with cultural tourism, integrating cultural and tourism products and intangible heritage performances around the whole city to showcase the characteristics of Chenzhou’s culture and tourism in all aspects.